Author: James Cube

All your existing SaaS tech stack must work without a hitch to win campaigns in ABM. Whether it is your CRM (Salesforce, HubSpot), for example, marketing automation platform (Marketo, Pardot),... Read More

ABM and SaaS are intimately connected with one another. Most SaaS companies, by definition, target various stakeholders within a given organization. Each stakeholder has a unique set of priorities and... Read More

In 2024, emphasis on the new wave of advanced ABM tools will be much less on targeting the accounts and much more on building intricate, very individualized experiences across channels.... Read More

As we approach the end of 2024, the SaaS companies eye a fast-changing landscape in which the buyer journey is seen as more sophisticated, the number of decision-makers increased, and... Read More

While conversational marketing can create demand and engage prospects in real time, absolutely crucial in the long run will be measuring the right metrics. From the engagement rates to customer... Read More

Conversational marketing is where the magic happens for businesses wanting to engender demand, qualify leads, or drive revenue. The more customers interact with your company via chatbots, live agents, or... Read More

Have you ever considered why some B2B marketing strategies are so familiar to your target demographic while others aren't? The strategy that was adopted, particularly the shift from conventional marketing... Read More

Common Pitfalls Not without its challenges, ABM transition does require a degree of effort to move on. Resource allocation could appear to be “split,” the sales and marketing teams may not... Read More