Integrated Revenue Management: From Prediction to Reality

The Airline Industry is one of the true demonstrators of Revenue management. Overbooking and selling seats at different prices (Dynamic Pricing) have come a long way in the industry. They have resulted from the right leverage of revenue management and profit optimization software solutions. However, Airline revenue management is now rapidly turning to a more advanced practice which promises to size up the revenue further through a Joint Revenue Management or Integrated Revenue Management. The traces of this new system were evidently predicted a long time ago. We take pride in highlighting that we were the prime thought leaders in this sphere.