Customer-First Field Marketing: Fadwa Eraky on Campaign Agility, AI, Alignment, and Impact

In this interview, Fadwa Eraky, Senior Field Marketing Manager at Infoblox, shares her insights on the evolution of field marketing, the importance of sales alignment, the use of data and AI to personalize campaigns, and how to create impactful customer experiences—highlighting how field marketing drives growth in today’s dynamic B2B environment.

Welcome to the interview series, Fadwa. Could you tell us more about yourself and your journey?

Thank you! It’s a pleasure to be part of this.

Marketing has always felt natural to me; I’ve always loved understanding people, connecting ideas, and turning strategy into stories that resonate. Over the years, I’ve fworked across a mix of industries and companies, from global tech firms to mission-driven organizations. That journey has shaped how I approach marketing: with curiosity, empathy, and a focus on real business impact.

Today, I lead field marketing for the Middle East at Infoblox. What excites me most is being at the heart of where strategy meets execution – bridging teams, markets, and audiences in a way that actually drives growth.