Google Ads is a way for businesses to promote their services and products through Google Ads search results, other search engines that have partnered with Google and YouTube, Display advertising and Google Shopping. Based on a daily budget set by the advertiser, Google Ads allows for bidding on Clicks, Impressions or YouTube views.
Every time a user clicks on one of these ads or a certain number of users has seen the ads (impressions) a certain amount is deducted from the daily budget.

We have proven this over and over with different brands across different industries. Why we exist as an agency is to ensure it does.
We help your business get prepared for it. We analyze your business and create a custom strategy that works for you. Then we set up an extremely targeted and extremely focused Google ads strategy which ensures that you’re only paying for traffic that actually converts.

The key metrics to look out for to know if your campaign is performing well are:
CTR (Click-through rate)
This is how often people click your ads when they appear. This will tell you what you’re missing out on, if you need to test a different ad copy or review the keywords you are bidding on and so on.
CPC
This is the Cost per click. Large increases or decreases in CPC can mean you may need to refine your campaign strategy or review keywords that are blowing out your budget.
CPA
Cost per acquisition tracks the action on your website as conversions, it is very important to understand how much you are spending per conversion (sales, leads, downloads) and if the ROI is positive.
ROAS (return on ad spend)
For eCommerce websites, your main metric should be ROAS. This will tell you how much return you make for every $1 of ad spend.

Our company understands you might be eager to know exactly what our expert team can do for your business. We can generate very good traffic, quality leads, and customers with our digital advertising services. We have a very good team of experts, and our CEO is also an expert in this industry and has many years of experience. So let’s begin a good business relationship with us.
Consultancy and Planning
Our experts spend a lot of time at the meeting table with our customers discussing their business and also understanding their target customers. Your challenges, targets, and strategies to best achieve the real results you are searching for. Of course, Primeclick media experts create a proper strategy in the documents for your business.
Technology
Suppose you are having your products or shop, and you want to explore your business in the whole city or country, but you are a non-technical person. So at first, we create a good website for your business with complete information about your products. We create your digital identity first, as now in the world, this is the very basic thing. Primeclickmedia has an expert team that creates and launches your website, and then we create other social media platforms through which you can provide/share your full business information to the customers.
Converting your manual work into the digital is just starting your products' information shining in the world of the internet, and then we do SEO, SMM, SEM of your website or any other social media links. In this way, we generate good-quality leads for your business. If you are looking for the best company for a Google Ads agency in Nigeria or a Google Ads specialist in Nigeria, then Primeclick is the right choice for you.