The Storyteller’s Edge: Wallis Mills on Mindshare, Messaging & Modern GTM

In this episode, we sit down with Wallis Mills, a seasoned marketing leader with nearly 25 years of experience crafting compelling narratives for some of the world’s most innovative brands, including NVIDIA, Intuit, and now AMD. Wallis talks about the importance of incorporating the customer’s voice to build trust, navigating the AI landscape while maintaining human oversight and transparency, and fostering collaborative cultures within marketing teams.

Key Highlights:

Why the human element of storytelling is more critical than ever in a data-driven world?
The pursuit of mindshare over share of voice: truly connecting with your audience.
How go-to-market strategies are evolving beyond traditional marketing silos?
Why is actively incorporating the customer’s voice paramount to building trust?
Navigating the AI landscape while maintaining human oversight and transparency.
Fostering collaborative cultures within marketing teams.