Mike, let’s start with your journey—can you share a bit about your background and what led you to join Equativ? I’ve worked in digital media and advertising for my entire career.... Read More
Author: mark10
Scott, you’ve led StrawberryFrog for 25 years, driving it to become a leader in purpose-driven advertising. Can you share with us your professional journey and how you’ve maintained such a... Read More
As 2025 draws near, the marketing world is operating in a rapidly evolving environment. Customer expectations change, and technology evolves, pushing marketers to use data-driven strategies, AI-powered solutions, and sustainability... Read More
In the dynamic world of B2B marketing, staying ahead of the curve requires constant innovation and a willingness to let go of strategies that no longer deliver value. As businesses... Read More
Rewind 10 years, and only around 30-40% of ecommerce brands had loyalty programs in place. As we head into 2025, the loyalty landscape looks very different. Of the 500+ Shopify stores... Read More
Initially, Google’s plan to eliminate third-party cookies by 2022 seemed like an industry watershed moment. But as the deadline loomed, and Google delayed its decision, then delayed it again, some... Read More